{"id":10891,"date":"2023-10-16T08:51:56","date_gmt":"2023-10-16T06:51:56","guid":{"rendered":"https:\/\/www.link2fleet.com\/ayvens-la-nouvelle-marque-de-mobilite-internationale-dald-automotive-i-leaseplan\/"},"modified":"2023-10-16T08:51:56","modified_gmt":"2023-10-16T06:51:56","slug":"ayvens-la-nouvelle-marque-de-mobilite-internationale-dald-automotive-i-leaseplan","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/ayvens-la-nouvelle-marque-de-mobilite-internationale-dald-automotive-i-leaseplan\/","title":{"rendered":"Ayvens, la nouvelle marque de mobilit\u00e9 internationale d’ALD Automotive I LeasePlan"},"content":{"rendered":"\n\n\n
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En r\u00e9unissant des comp\u00e9tences et une expertise compl\u00e9mentaire, l\u2019entreprise a vu l\u2019opportunit\u00e9 de r\u00e9inventer la mobilit\u00e9 future pour l\u2019am\u00e9liorer. Cette nouvelle marque nourrit ce but commun en d\u00e9finissant le positionnement unique de l\u2019entreprise sur le march\u00e9 et en soulignant ce qui la rend diff\u00e9rente et la valeur qu’elle apporte aux diff\u00e9rents clients. La promesse de cette nouvelle marque est de \u201crendre la vie plus fluide\u201d (\u201cmake life flow better\u201d) en assurant une mobilit\u00e9 plus simple, plus intelligente et durable.<\/p>\n

Le nouveau groupe Ayvens est en mesure de devenir le premier acteur mondial de la mobilit\u00e9 durable. Avec la plus grande flotte de v\u00e9hicules \u00e9lectriques multimarques au monde sur un total de 3,4 millions de v\u00e9hicules g\u00e9r\u00e9s dans le monde entier, l\u2019entreprise souhaite montrer la voie vers l\u2019objectif de z\u00e9ro \u00e9mission nette et de poursuivre la transformation num\u00e9rique du secteur.<\/p>\n

La nouvelle marque unifi\u00e9e cr\u00e9e une identit\u00e9 forte pour deux acteurs r\u00e9put\u00e9s du secteur via notamment :<\/p>\n

Un nouveau nom et un nouveau logo<\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Ayvens est un nom m\u00e9morable, simple mais statutaire qui indique la voie \u00e0 suivre pour progresser. Il est accompagn\u00e9 d\u2019un logo qui repr\u00e9sente les deux entreprises se rassemblant pour former une seule \u00e9quipe, travaillant ensemble dans un objectif commun, avec \u00e0 sa base une fondation forte, stable, et une forme fluide ascendante symbolisant le progr\u00e8s et le dynamisme.<\/p>\n

Ce nouveau nom est fortement soutenu par son actionnaire majoritaire de renomm\u00e9e mondiale, Soci\u00e9t\u00e9 G\u00e9n\u00e9rale.<\/p>\n

Une nouvelle identit\u00e9 graphique <\/strong><\/p>\n

L\u2019identit\u00e9 graphique transmet de l’\u00e9nergie gr\u00e2ce \u00e0 une police de caract\u00e8res conviviale et moderne, mais aussi gr\u00e2ce \u00e0 des couleurs vibrantes et uniques inspir\u00e9es du milieu naturel et cr\u00e9\u00e9es pour se d\u00e9marquer sur le march\u00e9. L\u2019iconographie joyeuse et dynamique capture l\u2019essence m\u00eame de la mobilit\u00e9, en la mettant en valeur \u00e0 travers des moments magnifiques, mais ancr\u00e9s dans le quotidien.<\/p>\n

Un nouveau slogan<\/strong><\/p>\n

Better with every move <\/em>refl\u00e8te la mission principale de la soci\u00e9t\u00e9, qui est d\u2019assurer une meilleure mobilit\u00e9 via des progr\u00e8s constants pour les clients, les entreprises et la plan\u00e8te.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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ALD Automotive | LeasePlan a choisi Dragon Rouge, une agence de design internationale, pour cr\u00e9er une marque de mobilit\u00e9 qui parviendrait \u00e0 repositionner les deux anciennes entreprises au sein du secteur de la mobilit\u00e9, allant au-del\u00e0 du secteur du leasing, en tant que nouveau leader pour une meilleure mobilit\u00e9.<\/p>\n

La nouvelle marque sera d\u00e9ploy\u00e9e en 2024 dans les 44 pays dans lesquels ALD Automotive | LeasePlan est pr\u00e9sente, repr\u00e9sentant la plus grande couverture g\u00e9ographique directe du secteur. Cela s\u2019appliquera \u00e0 tous les segments de client\u00e8le (les soci\u00e9t\u00e9s, les PME, les professionnels et les particuliers), mais aussi \u00e0 travers tous les canaux et points de contact, en particulier \u00e0 travers l\u2019\u00e9cosyst\u00e8me num\u00e9rique grandissant de l\u2019entreprise. En Belgique, cette nouvelle marque sera op\u00e9rationnelle au Q2 de l\u2019ann\u00e9e 2024.<\/p>\n

\u00ab Chaque jour est une opportunit\u00e9 de mieux se d\u00e9placer, et nous avons tous un r\u00f4le \u00e0 jouer. En r\u00e9unissant nos forces, notre entreprise est pr\u00eate \u00e0 ouvrir la voie \u00e0 l\u2019adoption \u00e0 grande \u00e9chelle de la mobilit\u00e9 durable gr\u00e2ce \u00e0 notre taille, \u00e0 notre couverture, \u00e0 notre expertise en mati\u00e8re de service et \u00e0 notre d\u00e9vouement pour l\u2019innovation \u00bb<\/em>, confirme Tim Albertsen, Chief Executive Officer de Ayvens, pr\u00e9c\u00e9demment ALD Automotive | LeasePlan<\/strong>. \u00ab En tant qu\u2019acteur majeur dans le secteur de la mobilit\u00e9, nous tirerons parti de notre pouvoir de leadership pour former le futur de la mobilit\u00e9 et atteindre l\u2019excellence. Cette nouvelle identit\u00e9 de marque ne va pas seulement permettre \u00e0 nos 15 700 employ\u00e9s de partager une nouvelle identit\u00e9 commune, mais elle va \u00e9galement refl\u00e9ter la fa\u00e7on dont nous \u00e9voluons pour accompagner les besoins de nos clients en mati\u00e8re de choix, de libert\u00e9 et de valeur ajout\u00e9e. Cela nous aidera aussi \u00e0 accro\u00eetre la notori\u00e9t\u00e9 du march\u00e9 et des clients et nous permettra d\u2019attirer les meilleurs talents dans le monde entier. \u00bb<\/em><\/p>\n

D\u00e9couvrez le nouveau site web et notre vid\u00e9o de pr\u00e9sentation de marque : ayvens.com<\/a><\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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En r\u00e9unissant des comp\u00e9tences et une expertise compl\u00e9mentaire, l\u2019entreprise a vu l\u2019opportunit\u00e9 de r\u00e9inventer la mobilit\u00e9 future pour l\u2019am\u00e9liorer. Cette nouvelle marque nourrit ce but commun en d\u00e9finissant le positionnement unique de l\u2019entreprise sur le march\u00e9 et en soulignant ce qui la rend diff\u00e9rente et la valeur qu’elle apporte aux diff\u00e9rents clients. La promesse de […]<\/p>\n","protected":false},"author":4,"featured_media":10892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,79],"tags":[],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-et-management","category-societes-de-leasing"],"acf":[],"yoast_head":"\nAyvens, la nouvelle marque de mobilit\u00e9 internationale d'ALD Automotive I LeasePlan - link2fleet<\/title>\n<meta name=\"description\" content=\"ALD Automotive I LeasePlan d\u00e9voile aujourd\u2019hui Ayvens, sa nouvelle marque de mobilit\u00e9 internationale qui unit les deux organisations sous une seule et m\u00eame identit\u00e9. 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