{"id":1894,"date":"2020-02-11T10:30:29","date_gmt":"2020-02-11T09:30:29","guid":{"rendered":"https:\/\/www.link2fleet.com\/le-big-data-la-solution-pour-ameliorer-la-mobilite\/"},"modified":"2020-02-11T10:30:29","modified_gmt":"2020-02-11T09:30:29","slug":"le-big-data-la-solution-pour-ameliorer-la-mobilite","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/le-big-data-la-solution-pour-ameliorer-la-mobilite\/","title":{"rendered":"Le \u00ab big data \u00bb : LA solution pour am\u00e9liorer la mobilit\u00e9 ?"},"content":{"rendered":"\n

\u00ab\u00a0Il faut crier que les data sont la solution et travailler avec les autorit\u00e9s pour les d\u00e9velopper et les utiliser intelligemment\u00a0!<\/em>\u00a0\u00bb Voil\u00e0, en quelques mots, la conclusion du forum #WeAreMobility Inspiring Talks qui a eu lieu dans le cadre du 98e<\/sup> Salon de l\u2019Auto. Alors, en 2020, aurait-on trouv\u00e9 la recette miracle pour am\u00e9liorer la mobilit\u00e9\u00a0? Selon Stijn Christiaens, co-fondateur de Collibra, entreprise sp\u00e9cialis\u00e9e dans la collecte de donn\u00e9es, \u00ab\u00a0Techniquement, c\u2019est possible, mais il faut garder un certain contr\u00f4le de toutes ces donn\u00e9es\u2026<\/em>\u00a0\u00bb Sans parler du probl\u00e8me d\u2019anonymat, nous y reviendrons\u2026 \u00a0<\/p>\n\n\n\n

De quoi parle-t-on? <\/h2>\n\n\n\n

Quand on parle de \u00ab\u00a0big data\u00a0\u00bb, on parle simplement du nombre de donn\u00e9es qui circulent aujourd\u2019hui gr\u00e2ce \u00e0 Internet, au cloud, aux voitures connect\u00e9es, aux applications, et bien plus encore. Pour comprendre le consommateur, mais aussi plus g\u00e9n\u00e9ralement pour comprendre des ph\u00e9nom\u00e8nes, quasiment toutes les entreprises au monde passent de plus en plus de temps \u00e0 collecter et surtout, \u00e0 analyser des donn\u00e9es. Chez link2fleet, nous vous en parlions d\u00e9j\u00e0 il y a de nombreux mois, avec l\u2019exemple de Ford<\/a>, qui collecte des donn\u00e9es pour \u00e9viter des accidents mais aussi pour comprendre les utilisateurs (ayant donn\u00e9 leur accord) de son Transit Custom hybride rechargeable. <\/p>\n\n\n\n

\"\"
R\u00e9cemment, une Nissan Leaf a parcouru 370 km en conduite autonome au Royaume-Uni. \u00c7a n’aurait pas \u00e9t\u00e9 possible sans cr\u00e9er un ensemble de donn\u00e9es sur la base des sc\u00e9narios routiers d\u00e9j\u00e0 rencontr\u00e9s et des solutions apport\u00e9es. <\/figcaption><\/figure>\n\n\n\n

Une organisation plus intelligente<\/h2>\n\n\n\n

Selon David Favest, directeur B2B de Touring, \u00ab\u00a0On a tout \u00e0 gagner en utilisant des donn\u00e9es anonymes pour faire un shift de mobilit\u00e9.\u00a0<\/em>\u00bb Antoine Geerinckx, un autre expert invit\u00e9 du forum, rench\u00e9rissait en avan\u00e7ant\u00a0: \u00ab\u00a0Les data permettent de prendre des d\u00e9cisions plus intelligentes.\u00a0<\/em>\u00bb Prenons l\u2019exemple de la \u00ab\u00a0surpopulation\u00a0\u00bb dans les trains aux heures de pointe. Avec une simple application pour smartphone, qui renseignerait du nombre de passagers dans le train, la SNCB pourrait par exemple adapter ses tarifs\u00a0: si on prend le train plus tard, quand les heures de pointe sont pass\u00e9es, on pourrait payer son ticket de train moins cher explique Antoine Geerinckx. Cette id\u00e9e donnerait \u00e9galement du cr\u00e9dit \u00e0\u2026 une taxe automobile intelligente bas\u00e9e sur les heures auxquelles on circule. Mais ceci n\u2019est pas le d\u00e9bat. On tient uniquement \u00e0 rendre compte du fait que les donn\u00e9es r\u00e9colt\u00e9es permettent de cr\u00e9er de la valeur en identifiant clairement les probl\u00e9matiques et en permettant de d\u00e9gager des solutions\u00a0: moins d\u2019accidents, moins d\u2019embouteillages, moins de surpopulation, etc. <\/p>\n\n\n\n

\"\"
Ces donn\u00e9es ont permis aux syst\u00e8mes d\u2019intelligence artificielle d’utiliser l’exp\u00e9rience acquise pour g\u00e9rer des sc\u00e9narios similaires \u00e0 l\u2019avenir et d\u00e9finir un itin\u00e9raire s\u00fbr. <\/figcaption><\/figure>\n\n\n\n

Il reste des obstacles<\/h2>\n\n\n\n

Mais dans le cadre des d\u00e9placements professionnels, ceci n\u2019est possible, selon nous, qui si nous (et les entreprises) acceptons encore plus de flexibilit\u00e9 horaire. Car on peut r\u00e9colter autant de donn\u00e9es qu\u2019on veut, jusqu\u2019\u00e0 preuve du contraire, les \u00ab\u00a0heures de bureau\u00a0\u00bb se situent, depuis des ann\u00e9es, \u00e0 peu de choses et \u00e0 de nombreuses exceptions pr\u00e8s, entre 8 et 18h. Aussi, comme l\u2019a justement signal\u00e9 l\u2019un des experts du forum, il faut que nos autorit\u00e9s pensent davantage \u00e0 l\u2019int\u00e9r\u00eat collectif plut\u00f4t qu\u2019\u00e0 la vie priv\u00e9e. Car qui dit collecte de donn\u00e9es, m\u00eame anonymes, dit parfois atteinte \u00e0 la vie priv\u00e9e\u2026 <\/p>\n\n\n\n

Conclusion :\nles pistes sont bel et bien l\u00e0 mais quelques obstacles restent debout ! <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Il faut crier que les data sont la solution et travailler avec les autorit\u00e9s pour les d\u00e9velopper et les utiliser intelligemment\u00a0!\u00a0\u00bb Voil\u00e0, en quelques mots, la conclusion du forum #WeAreMobility Inspiring Talks qui a eu lieu dans le cadre du 98e Salon de l\u2019Auto. Alors, en 2020, aurait-on trouv\u00e9 la recette miracle pour am\u00e9liorer la […]<\/p>\n","protected":false},"author":18,"featured_media":1895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,87],"tags":[],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-et-management","category-mobility-2"],"acf":[],"yoast_head":"\nLe \u00ab big data \u00bb : LA solution pour am\u00e9liorer la mobilit\u00e9 ? - link2fleet<\/title>\n<meta name=\"description\" content=\"Le forum #WeAreMobility Inspiring Talks de la Febiac du 16 janvier dernier a le m\u00e9rite d\u2019avoir amen\u00e9 des solutions sur la table pour am\u00e9liorer notre\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab big data \u00bb : LA solution pour am\u00e9liorer la mobilit\u00e9 ? - link2fleet\" \/>\n<meta property=\"og:description\" content=\"Le forum #WeAreMobility Inspiring Talks de la Febiac du 16 janvier dernier a le m\u00e9rite d\u2019avoir amen\u00e9 des solutions sur la table pour am\u00e9liorer notre\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.link2fleet.com\/fr\/le-big-data-la-solution-pour-ameliorer-la-mobilite\/\" \/>\n<meta property=\"og:site_name\" content=\"link2fleet\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T09:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.link2fleet.com\/wp-content\/uploads\/2024\/03\/ad-operation-interface-1-1200x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maxime Pasture\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Le forum #WeAreMobility Inspiring Talks de la Febiac du 16 janvier dernier a le m\u00e9rite d\u2019avoir amen\u00e9 des solutions sur la table pour am\u00e9liorer notre\u2026\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Journaliste de formation, Maxime est tr\u00e8s curieux mais surtout passionn\u00e9 d'automobile. 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