{"id":3088,"date":"2020-12-09T13:08:30","date_gmt":"2020-12-09T12:08:30","guid":{"rendered":"https:\/\/www.link2fleet.com\/michiel-alferink-managing-director-athlon-belux-cest-le-moment-de-changer-de-mindset\/"},"modified":"2020-12-09T13:08:30","modified_gmt":"2020-12-09T12:08:30","slug":"michiel-alferink-managing-director-athlon-belux-cest-le-moment-de-changer-de-mindset","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/michiel-alferink-managing-director-athlon-belux-cest-le-moment-de-changer-de-mindset\/","title":{"rendered":"Michiel Alferink, Managing Director Athlon Belux : \u00ab\u00a0C\u2019est le moment de changer de \u2018mindset\u2019\u00a0\u00bb."},"content":{"rendered":"

link2fleet<\/strong>\u00a0: Plut\u00f4t insolite et sans doute compliqu\u00e9 votre d\u00e9but de parcours \u00e0 la t\u00eate d\u2019Athlon Belux\u00a0?<\/p>\n

Michiel Alferink<\/strong>\u00a0: Insolite certainement puisqu\u2019avec les r\u00e8gles de confinement en vigueur \u00e0 ce moment j\u2019ai \u00e9t\u00e9 coinc\u00e9 en Espagne jusqu\u2019au mois d\u2019ao\u00fbt, moment o\u00f9 j\u2019ai enfin pu rejoindre la Belgique pour m\u2019y installer. Pour le reste, le travail avait d\u00e9j\u00e0 \u00e9t\u00e9 soigneusement pr\u00e9par\u00e9 par mon pr\u00e9d\u00e9cesseur Erwin Ollivier qui avait d\u00e9j\u00e0 plac\u00e9 la soci\u00e9t\u00e9 sur de bons rails. N\u2019emp\u00eache qu\u2019il a fallu prendre des d\u00e9cisions rapides afin d\u2019aider nos clients les plus impact\u00e9s \u00e0 traverser cette premi\u00e8re phase de \u2018lockdown\u2019. Il a \u00e9galement fallu v\u00e9rifier que l\u2019entreprise \u00e9tait en parfait ordre de marche pour fonctionner en 100% t\u00e9l\u00e9travail, ce qui \u00e9tait totalement le cas. Bref, un d\u00e9marrage bien sportif\u2026<\/p>\n

Il existe clairement un momentum<\/strong><\/p>\n

l2f\u00a0<\/strong>: Avez-vous d\u00e9j\u00e0 pu vous habituer \u00e0 la fiscalit\u00e9 qui r\u00e9git les voitures de soci\u00e9t\u00e9 en Belgique\u00a0?<\/p>\n

M.A.<\/strong>\u00a0: Je suis en train d\u2019apprendre et je pense que je ne suis pas encore au bout de mes peines (rires\u2026). Le march\u00e9 belge est \u00e9videmment tr\u00e8s complexe avec ces diff\u00e9rents niveaux de d\u00e9cision qui rendent les r\u00e8gles tr\u00e8s compliqu\u00e9es. On se met \u00e9videmment \u00e0 la place des pauvres clients qui doivent int\u00e9grer tous ces param\u00e8tres dans leur gestion.<\/p>\n

l2f\u00a0: <\/strong>Comment accueillez-vous la d\u00e9cision du nouveau gouvernement de basculer vers le z\u00e9ro \u00e9mission de CO2 \u00e0 partir de 2026\u00a0?<\/p>\n

M.A.<\/strong>\u00a0: C\u2019est plut\u00f4t encourageant que les autorit\u00e9s de ce pays donnent une direction claire. Le chemin \u00e0 parcourir d\u2019ici 2026 rec\u00e8le cependant bon nombre de d\u00e9fis. Ce que je constate c\u2019est que tous les indicateurs sont en train de s\u2019aligner. On voit que l\u2019offre \u00e9lectrifi\u00e9e des constructeurs continue \u00e0 s\u2019\u00e9toffer rapidement tandis que parall\u00e8lement le r\u00e9seau de recharge se met en place. L\u2019installation en Flandre de 30.000 points de recharge suppl\u00e9mentaires en est une concr\u00e8te d\u00e9monstration. De notre c\u00f4t\u00e9, en tant que fournisseur de mobilit\u00e9, nous sommes aujourd\u2019hui pr\u00eats \u00e0 fournir une offre \u2018\u00e9lectrique\u2019 tout compris totalement compr\u00e9hensible pour le client. Athlon s\u2019est montr\u00e9 pionnier en investissant consid\u00e9rablement dans la mobilit\u00e9 \u00e9lectrique depuis 2011. C\u2019est super de constater que le gouvernement f\u00e9d\u00e9rale a choisi d\u2019emprunter cette voie.<\/p>\n

\"\"<\/p>\n

Michiel Alferink : \u00ab\u00a0Athlon se profile comme le facilitateur qui aide les soci\u00e9t\u00e9s \u00e0 faire le premier pas vers la nouvelle mobilit\u00e9.<\/em>\u00ab\u00a0<\/p><\/blockquote>\n

 <\/p>\n

l2f<\/strong>\u00a0: Si, selon vous, tous les ingr\u00e9dients sont en place, il ne reste plus qu\u2019\u00e0 convaincre les entreprises\u00a0?<\/p>\n

M.A.<\/strong>\u00a0: Il existe clairement un momentum qui a \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9 et accentu\u00e9 par la crise du Coronavirus. Tout comme les fournisseurs, les entreprises commencent \u00e0 se forger une nouvelle image de la mobilit\u00e9. Une mobilit\u00e9 plus durable, plus flexible, plus s\u00e9curisante mais aussi plus individuelle. Une mobilit\u00e9 qui se d\u00e9tache de plus en plus fr\u00e9quemment de l\u2019usage unique de la voiture pour int\u00e9grer d\u2019autres solutions de d\u00e9placement. C\u2019est pourquoi Athlon entend se profiler comme l\u2019accompagnateur privil\u00e9gi\u00e9 qui aide les soci\u00e9t\u00e9s \u00e0 faire le premier pas.<\/p>\n

l2f\u00a0: <\/strong>C\u2019est donc dans ce sens qu\u2019il faut interpr\u00e9ter votre d\u00e9marche de \u2018livre blanc\u2019\u00a0?<\/p>\n

M.A.<\/strong>\u00a0: Absolument. Notre livre blanc \u2018Vivre, travailler et se d\u00e9placer en 2030\u2019 <\/em>passe en revue les besoins de mobilit\u00e9 des 10 prochaines ann\u00e9es en s\u2019attardant sur le r\u00f4le du budget de mobilit\u00e9. Ce budget de mobilit\u00e9 constitue une opportunit\u00e9 unique pour les entreprises belges mais il reste complexe \u00e0 mettre en place. Un accompagnement professionnel est absolument n\u00e9cessaire.<\/p>\n

La mobilit\u00e9 au-del\u00e0 de la voiture<\/strong><\/p>\n

l2f\u00a0: <\/strong>Pourquoi Athlon pr\u00f4ne-t-il la mobilit\u00e9 multimodale alors que l\u2019on sait pertinemment bien qu\u2019un contrat leasing voiture pur est plus r\u00e9mun\u00e9rateur\u00a0?<\/p>\n

M.A.<\/strong>\u00a0: Dans un monde qui \u00e9volue, chaque entreprise a le devoir de faire \u00e9voluer sa responsabilit\u00e9 soci\u00e9tale. Nous souhaitons servir d\u2019exemple. Promouvoir le \u2018modal shift\u2019 c\u2019est en quelque sorte \u00a0accompagner les entreprises dans la transition durable et les aider \u00e0 changer leur \u2018mindset\u2019. Maintenant, soyons clairs, nous restons une soci\u00e9t\u00e9 \u00e0 vocation commerciale et nos initiatives demeurent coh\u00e9rentes sur le plan de la rentabilit\u00e9. C\u2019est aussi le cas pour les autres formes de mobilit\u00e9 que nous proposons. Notre ambition est d’aider le client en fonction d\u2019une complexit\u00e9 accrue et c’est l\u00e0 que nous prouverons notre valeur ajout\u00e9e.<\/p>\n

\"\"<\/p>\n

Michiel Alferink : \u00ab\u00a0Le budget de mobilit\u00e9 constitue une opportunit\u00e9 unique pour les soci\u00e9t\u00e9s belges\u00a0\u00bb<\/em>.<\/p><\/blockquote>\n

 <\/p>\n

l2f\u00a0: <\/strong>Alors que pas mal de vos confr\u00e8res ont profit\u00e9 de la crise pour promouvoir un service de leasing de v\u00e9hicules d\u2019occasion, Athlon reste relativement discret sur ce sujet. Pouvez-vous en dire plus\u00a0?<\/p>\n

M.A.\u00a0<\/strong>: Nous ne proposons tout simplement pas ce service en Belgique. Il y a beaucoup de bruit sur ce sujet mais j’ose douter qu\u2019il s\u2019agisse d\u2019un grand march\u00e9 ici en Belgique. Nous avons de bonnes solutions de location qui sont au moins aussi rapides, mais avec des voitures plus r\u00e9centes.<\/p>\n","protected":false},"excerpt":{"rendered":"

link2fleet\u00a0: Plut\u00f4t insolite et sans doute compliqu\u00e9 votre d\u00e9but de parcours \u00e0 la t\u00eate d\u2019Athlon Belux\u00a0? Michiel Alferink\u00a0: Insolite certainement puisqu\u2019avec les r\u00e8gles de confinement en vigueur \u00e0 ce moment j\u2019ai \u00e9t\u00e9 coinc\u00e9 en Espagne jusqu\u2019au mois d\u2019ao\u00fbt, moment o\u00f9 j\u2019ai enfin pu rejoindre la Belgique pour m\u2019y installer. Pour le reste, le travail avait […]<\/p>\n","protected":false},"author":19,"featured_media":3089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,79],"tags":[],"class_list":["post-3088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-et-management","category-societes-de-leasing"],"acf":[],"yoast_head":"\nMichiel Alferink, Managing Director Athlon Belux : "C\u2019est le moment de changer de \u2018mindset\u2019". - link2fleet<\/title>\n<meta name=\"description\" content=\"Arriv\u00e9 fin mars \u00e0 la t\u00eate d\u2019Athlon Belgique & Luxembourg en pleine p\u00e9riode de premier \u2018lockdown\u2019, Michiel Alferink, majoritairement \u00e0 distance, prend ses marques dans\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michiel Alferink, Managing Director Athlon Belux : "C\u2019est le moment de changer de \u2018mindset\u2019". - 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