{"id":3745,"date":"2021-02-19T12:26:33","date_gmt":"2021-02-19T11:26:33","guid":{"rendered":"https:\/\/www.link2fleet.com\/management-groupe-psa-cest-au-reseau-de-donner-limpulsion-electrique\/"},"modified":"2024-04-17T16:50:23","modified_gmt":"2024-04-17T14:50:23","slug":"management-groupe-psa-cest-au-reseau-de-donner-limpulsion-electrique","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/management-groupe-psa-cest-au-reseau-de-donner-limpulsion-electrique\/","title":{"rendered":"Management groupe PSA : C\u2019est au r\u00e9seau de donner l\u2019impulsion \u00e9lectrique"},"content":{"rendered":"

Dans un contexte \u00e9minemment compliqu\u00e9, il a \u00e9t\u00e9 question des chiffres encourageants dans les ventes aux soci\u00e9t\u00e9s, des bons r\u00e9sultats du groupe en mati\u00e8re de CO2<\/sub>, des objectifs pour 2021, mais aussi de la transition \u00e9lectrique du secteur du B2B. Petite pr\u00e9cision toutefois, cet interview s\u2019est d\u00e9roul\u00e9 quelques jours avant l\u2019annonce officielle de la cr\u00e9ation de Stellantis.<\/p>\n

Le digital et ses limites\u2026<\/strong><\/p>\n

link2fleet\u00a0: 2020 a \u00e9t\u00e9 une ann\u00e9e \u00e0 nulle autre pareille pour l\u2019industrie automobile. Comment PSA s\u2019en tire-t-il dans cette crise\u00a0? <\/strong><\/p>\n

B.V. Peugeot<\/strong>\u00a0: Tout le monde a appris de cet \u00e9norme probl\u00e8me, notamment la digitalisation. Le client et le r\u00e9seau se sont adapt\u00e9s aux relations via \u00e9crans et t\u00e9l\u00e9conf\u00e9rences. Mais le contact humain manque. Quant \u00e0 l\u2019avenir, je reste positif, car chaque crise apporte son lot d\u2019opportunit\u00e9s. Notamment pour remotiver le r\u00e9seau et, au-del\u00e0, les clients. Avec l\u2019arriv\u00e9e du vaccin, on voit peu \u00e0 peu le bout du tunnel. Mais pour ma part, le digital ne remplacera jamais un essai.<\/p>\n

\"\"
Bas Viveen (Peugeot)<\/figcaption><\/figure>\n

 <\/p>\n

l2f\u00a0: Visiblement PSA fait partie des bons \u00e9l\u00e8ves sur le plan des limitations de CO2 <\/sub>impos\u00e9es par l\u2019Europe. La recette\u00a0?<\/strong><\/p>\n

J.J. DS<\/strong>\u00a0: En ce qui concerne DS Automobiles, nous sommes dans le top c\u00f4t\u00e9 CO2. <\/sub>Ce, gr\u00e2ce \u00e0 la technologie UdeM et via la Formule E. DS est reconnu pour ses mod\u00e8les plug-in hybrides et full \u00e9lectriques. Sans oublier le BlueHDi 130. Des mod\u00e8les comp\u00e9titifs niveau d\u00e9ductibilit\u00e9 fiscale.<\/p>\n

Et nos trois autres interlocuteurs d\u2019ajouter\u00a0: \u00ab\u00a0La r\u00e8gle chez PSA depuis l\u2019annonce du 95g\/CO2<\/sub> \u00e9tait : pas question de payer un euro d\u2019amende. Alors, via le travail de chacun, ce qu\u2019on disait impossible est devenu r\u00e9alit\u00e9.\u00a0\u00bb Cet ultimatum des 95g\/CO2<\/sub> \u00e9tait \u00e9galement devenu obsessionnel chez Opel, nous dit Michel Vercruyssen. \u00ab\u00a0Nous avons abaiss\u00e9 nos chiffres de CO2<\/sub> de plus de 20 grammes. Du coup, nous sommes m\u00eame en dessous des 95gr exig\u00e9s.<\/p>\n

\"\"
Jessy Job (DS Automobiles)<\/figcaption><\/figure>\n

 <\/p>\n

l2f\u00a0: Dans un march\u00e9 en tr\u00e8s net recul, PSA fait de bons scores niveau des flottes. L\u2019explication\u00a0?<\/strong><\/p>\n

M.V. Opel<\/strong>\u00a0: C\u2019est gr\u00e2ce \u00e0 notre travail sur la limitation de CO2<\/sub> effectu\u00e9 sur nos moteurs thermiques. Car \u00e0 l\u2019heure actuelle, essence et diesel restent les motorisations les plus pris\u00e9es du march\u00e9 VP et B2B. \u00c0 cela sont venus s\u2019ajouter nos mod\u00e8les \u00e9lectriques. La gamme VU sera totalement renouvel\u00e9e et propos\u00e9e aussi en tout \u00e9lectrique. Objectif : les avantages fiscaux.<\/p>\n

Pour ce qui est de Peugeot, pas question de produits phares, mais d\u2019une gamme sexy qui r\u00e9pond aux besoins des clients. C\u2019est la raison de son arriv\u00e9e sur le podium des ventes.<\/p>\n

Quant \u00e0 Jessy Job, au-del\u00e0 de la d\u00e9ductibilit\u00e9 fiscale \u00e0 laquelle les DS r\u00e9pondent parfaitement, il \u00e9voquait, du c\u00f4t\u00e9 des PME, des flottes et des professions lib\u00e9rales, le besoin de trouver une alternative aux mod\u00e8les habituels. Notamment ceux du premium.<\/p>\n

\"\"
Michel Vercruyssen (Opel)<\/figcaption><\/figure>\n

 <\/p>\n

Le r\u00e9seau, le fusible essentiel<\/strong><\/p>\n

l2f\u00a0: Arrivez-vous \u00e0 convaincre le public B2B \u00e0 abandonner le thermique\u00a0?<\/strong><\/p>\n

D.M-C Citro\u00ebn<\/strong>\u00a0: Le thermique repr\u00e9sente l\u2019essentiel de nos ventes. Il n\u2019emp\u00eache que si un client est \u2018\u00e9lectrocontactible\u2019, on analyse avec lui ses besoins, l\u2019usage qu\u2019il va faire du v\u00e9hicule – notamment le kilom\u00e9trage -, ses possibilit\u00e9s de recharge, et quel mode – full \u00e9lectrique ou plug-in hybride – lui convient le mieux. Mais la d\u00e9cision finale lui revient. C\u2019est vrai aussi que le TCO va parfois influencer le choix entre thermique et \u00e9lectrique.<\/p>\n

Bastiaan Viveen soul\u00e8ve un point d\u2019importance\u00a0: \u00ab\u00a0Il faut \u00eatre soi-m\u00eame convaincu. En 2021 Peugeot veut arriver \u00e0 15% de ventes de v\u00e9hicules \u00e9lectrifi\u00e9s. Le secret\u00a0: former mieux encore nos vendeurs \u00e0 l\u2019explication qu\u2019ils donnent de la diff\u00e9rence existante entre thermique et \u00e9lectrique. Il faut \u00e9galement que le concessionnaire soit convaincu sinon cela devient compliqu\u00e9.\u00bb<\/p>\n

Michel Vercruyssen \u00e9voque le prix plus \u00e9lev\u00e9 des v\u00e9hicules \u00e9lectriques. Un frein nous dit-il dans le monde du B2B. \u00ab\u00a0Il faudrait, comme en Norv\u00e8ge, aux Pays-Bas\u2026 un stimulus venu du gouvernement. Les infrastructures manquent \u00e9galement. En Norv\u00e8ge, tout est mis en \u0153uvre pour la voiture \u00e9lectrique. R\u00e9sultat, 55 % du parc est \u00e9lectrique.\u00a0\u00bb<\/p>\n

\"\"
Damien Martin-Cocher (Citro\u00ebn)<\/figcaption><\/figure>\n

 <\/p>\n

Les objectifs B2B pour 2021\u00a0?<\/strong><\/p>\n

Citro\u00ebn\u00a0<\/strong>:<\/p>\n

    \n
  • Positionner la C4 totalement novatrice sur la car-policy des entreprises.<\/li>\n
  • Garder notre positionnement sur le march\u00e9 V.U. voire m\u00eame l\u2019am\u00e9liorer.<\/li>\n
  • Continuer \u00e0 offrir \u00e0 nos clients pros des produits qui correspondent \u00e0 leurs besoins.<\/li>\n
  • Continuer notre progression dans la conqu\u00eate de parts de march\u00e9, mais surtout mettre plus de clients dans notre portefeuille B2B.<\/li>\n
  • 5% de nos ventes dans le mix \u00e9lectrique.<\/li>\n
  • Positionner l\u2019Ami, petite citadine \u00e9lectrique sans permis.<\/li>\n<\/ul>\n

    DS<\/strong>\u00a0:<\/p>\n

      \n
    • Continuer le d\u00e9ploiement de notre gamme avec le B2B en point de mire.<\/li>\n
    • L\u2019arriv\u00e9e de la DS 9 sera le v\u00e9ritable vecteur de stabilit\u00e9 de DS dans le B2B.<\/li>\n<\/ul>\n

      Peugeot<\/strong>\u00a0:<\/p>\n

        \n
      • 9,1 % de parts de march\u00e9 VP + VU pour le Belux.<\/li>\n<\/ul>\n

        Opel<\/strong>\u00a0:<\/p>\n

          \n
        • Un mix 50\/50 particuliers et B2B. Avec tout ce qui va arriver chez nous, cela doit \u00eatre possible.<\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

          Dans un contexte \u00e9minemment compliqu\u00e9, il a \u00e9t\u00e9 question des chiffres encourageants dans les ventes aux soci\u00e9t\u00e9s, des bons r\u00e9sultats du groupe en mati\u00e8re de CO2, des objectifs pour 2021, mais aussi de la transition \u00e9lectrique du secteur du B2B. Petite pr\u00e9cision toutefois, cet interview s\u2019est d\u00e9roul\u00e9 quelques jours avant l\u2019annonce officielle de la cr\u00e9ation […]<\/p>\n","protected":false},"author":19,"featured_media":3746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,76],"tags":[],"class_list":["post-3745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importateurs-et-constructeurs-automobiles-vp","category-car"],"acf":[],"yoast_head":"\nManagement groupe PSA : C\u2019est au r\u00e9seau de donner l\u2019impulsion \u00e9lectrique - link2fleet<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 la pr\u00e9sence sur un m\u00eame plateau de Bastiaan Viveen, Directeur g\u00e9n\u00e9ral de Peugeot Belux, de Damien Martin-Cocher, Directeur g\u00e9n\u00e9ral de Citro\u00ebn Belux, de\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management groupe PSA : C\u2019est au r\u00e9seau de donner l\u2019impulsion \u00e9lectrique - 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