{"id":3785,"date":"2021-02-23T17:18:40","date_gmt":"2021-02-23T16:18:40","guid":{"rendered":"https:\/\/www.link2fleet.com\/immatriculations-le-b2b-sen-sort-mieux-que-le-b2c\/"},"modified":"2024-04-17T16:50:21","modified_gmt":"2024-04-17T14:50:21","slug":"immatriculations-le-b2b-sen-sort-mieux-que-le-b2c","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/immatriculations-le-b2b-sen-sort-mieux-que-le-b2c\/","title":{"rendered":"Immatriculations : le B2B s\u2019en sort mieux que le B2C"},"content":{"rendered":"

Nous \u00e9tions impatients de d\u00e9couvrir les chiffres des immatriculations de voitures neuves en ce d\u00e9but d\u2019ann\u00e9e. Conditions plancher, salons virtuels, webinaires d\u2019information, les constructeurs ont redoubl\u00e9 d\u2019inventivit\u00e9 pour pallier \u00e0 l\u2019annulation du Brussels Motor Show. Au vu des chiffres, les r\u00e9sultats de ces initiatives ne se sont pas encore mat\u00e9rialis\u00e9s en janvier. On s\u2019attend toutefois \u00e0 un rebond en f\u00e9vrier vu que les conditions \u2018Salon\u2019 sont prolong\u00e9es jusqu\u2019\u00e0 la fin du mois afin de permettre aux ind\u00e9cis d\u2019arr\u00eater leur choix.<\/p>\n

H\u00e9g\u00e9monie allemande<\/strong><\/p>\n

En t\u00eate du classement des marques dans le march\u00e9 B2B, on retrouve un podium 100% germanique avec BMW (17,04%) sur la premi\u00e8re marche, Mercedes en seconde position (11,50%) et Volkswagen sur le troisi\u00e8me strapontin (10,59%).<\/p>\n

Parmi les plus int\u00e9ressantes progressions, on pointera la belle entr\u00e9e en mati\u00e8re des nouveaux arrivants (Polestar et Cupra) de m\u00eame que les bons scores de certaines marques de niche comme Tesla ou Porsche. Dans la gamme plus \u2018classique\u2019, Volvo et Suzuki r\u00e9alisent aussi une belle performance.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nMake<\/strong><\/td>\nCars<\/strong><\/td>\nShare<\/strong><\/td>\n<\/tr>\n
1<\/td>\nBMW<\/td>\n3.529<\/td>\n17,04%<\/td>\n<\/tr>\n
2<\/td>\nMERCEDES<\/td>\n2.381<\/td>\n11,50%<\/td>\n<\/tr>\n
3<\/td>\nVOLKSWAGEN<\/td>\n2.193<\/td>\n10,59%<\/td>\n<\/tr>\n
4<\/td>\nPEUGEOT<\/td>\n1.765<\/td>\n8,52%<\/td>\n<\/tr>\n
5<\/td>\nAUDI<\/td>\n1.663<\/td>\n8,03%<\/td>\n<\/tr>\n
6<\/td>\nVOLVO<\/td>\n1.466<\/td>\n7,08%<\/td>\n<\/tr>\n
7<\/td>\nSKODA<\/td>\n1.033<\/td>\n4,99%<\/td>\n<\/tr>\n
8<\/td>\nOPEL<\/td>\n922<\/td>\n4,45%<\/td>\n<\/tr>\n
9<\/td>\nRENAULT<\/td>\n838<\/td>\n4,05%<\/td>\n<\/tr>\n
10<\/td>\nFORD<\/td>\n710<\/td>\n3,43%<\/td>\n<\/tr>\n
11<\/td>\nTOYOTA<\/td>\n505<\/td>\n2,44%<\/td>\n<\/tr>\n
12<\/td>\nFIAT<\/td>\n471<\/td>\n2,27%<\/td>\n<\/tr>\n
13<\/td>\nCITROEN<\/td>\n437<\/td>\n2,11%<\/td>\n<\/tr>\n
14<\/td>\nMINI<\/td>\n391<\/td>\n1,89%<\/td>\n<\/tr>\n
15<\/td>\nHYUNDAI<\/td>\n282<\/td>\n1,36%<\/td>\n<\/tr>\n
16<\/td>\nSEAT<\/td>\n254<\/td>\n1,23%<\/td>\n<\/tr>\n
17<\/td>\nKIA<\/td>\n244<\/td>\n1,18%<\/td>\n<\/tr>\n
18<\/td>\nPORSCHE<\/td>\n205<\/td>\n0,99%<\/td>\n<\/tr>\n
19<\/td>\nDACIA<\/td>\n153<\/td>\n0,74%<\/td>\n<\/tr>\n
20<\/td>\nDS<\/td>\n144<\/td>\n0,70%<\/td>\n<\/tr>\n
21<\/td>\nOTHERS<\/td>\n1.126<\/td>\n5,44%<\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nTotal<\/strong><\/td>\n20.712<\/strong><\/td>\n100,00%<\/strong><\/td>\n<\/tr>\n
* self-employed ownership registrations excluded<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Le Volvo XC40 d\u00e9tr\u00f4ne la Mercedes Classe A<\/strong><\/p>\n

Lorsqu\u2019on jette un \u0153il au classement des immatriculations par mod\u00e8les, on assiste \u00e0 une passation de pouvoir puisque la Mercedes Classe A, souveraine durant plusieurs mois d\u2019affil\u00e9e, c\u00e8de la premi\u00e8re marche au Volvo XC40. Derri\u00e8re le populaire SUV su\u00e9dois, ce sont 4 BMW qui m\u00e8nent la chasse.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nModel<\/strong><\/td>\nCars<\/strong><\/td>\nShare<\/strong><\/td>\n<\/tr>\n
1<\/td>\nVOLVO XC40<\/td>\n858<\/td>\n4,14%<\/td>\n<\/tr>\n
2<\/td>\nBMW X1<\/td>\n676<\/td>\n3,26%<\/td>\n<\/tr>\n
3<\/td>\nBMW SERIES 3<\/td>\n655<\/td>\n3,16%<\/td>\n<\/tr>\n
4<\/td>\nBMW SERIES 1<\/td>\n565<\/td>\n2,73%<\/td>\n<\/tr>\n
5<\/td>\nBMW X3<\/td>\n466<\/td>\n2,25%<\/td>\n<\/tr>\n
6<\/td>\nSKODA OCTAVIA<\/td>\n458<\/td>\n2,21%<\/td>\n<\/tr>\n
7<\/td>\nVOLKSWAGEN PASSAT<\/td>\n449<\/td>\n2,17%<\/td>\n<\/tr>\n
8<\/td>\nAUDI A3<\/td>\n420<\/td>\n2,03%<\/td>\n<\/tr>\n
9<\/td>\nVOLKSWAGEN GOLF<\/td>\n410<\/td>\n1,98%<\/td>\n<\/tr>\n
10<\/td>\nMERCEDES A-CLASS<\/td>\n403<\/td>\n1,95%<\/td>\n<\/tr>\n
11<\/td>\nMERCEDES GLE\/GLE COUPE<\/td>\n400<\/td>\n1,93%<\/td>\n<\/tr>\n
12<\/td>\nPEUGEOT 3008<\/td>\n368<\/td>\n1,78%<\/td>\n<\/tr>\n
13<\/td>\nFIAT 500<\/td>\n338<\/td>\n1,63%<\/td>\n<\/tr>\n
14<\/td>\nPEUGEOT 2008<\/td>\n327<\/td>\n1,58%<\/td>\n<\/tr>\n
15<\/td>\nVOLKSWAGEN TIGUAN<\/td>\n319<\/td>\n1,54%<\/td>\n<\/tr>\n
16<\/td>\nMERCEDES CLA<\/td>\n312<\/td>\n1,51%<\/td>\n<\/tr>\n
17<\/td>\nPEUGEOT 308<\/td>\n305<\/td>\n1,47%<\/td>\n<\/tr>\n
18<\/td>\nPEUGEOT 5008<\/td>\n285<\/td>\n1,38%<\/td>\n<\/tr>\n
19<\/td>\nBMW X5<\/td>\n280<\/td>\n1,35%<\/td>\n<\/tr>\n
20<\/td>\nPEUGEOT 208<\/td>\n277<\/td>\n1,34%<\/td>\n<\/tr>\n
21<\/td>\nOTHERS<\/td>\n12.141<\/td>\n58,62%<\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\nTotal<\/strong><\/td>\n20.712<\/strong><\/td>\n100%<\/strong><\/td>\n<\/tr>\n
* self-employed ownership registrations excluded<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Nous \u00e9tions impatients de d\u00e9couvrir les chiffres des immatriculations de voitures neuves en ce d\u00e9but d\u2019ann\u00e9e. Conditions plancher, salons virtuels, webinaires d\u2019information, les constructeurs ont redoubl\u00e9 d\u2019inventivit\u00e9 pour pallier \u00e0 l\u2019annulation du Brussels Motor Show. Au vu des chiffres, les r\u00e9sultats de ces initiatives ne se sont pas encore mat\u00e9rialis\u00e9s en janvier. On s\u2019attend toutefois […]<\/p>\n","protected":false},"author":19,"featured_media":3786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,76],"tags":[],"class_list":["post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importateurs-et-constructeurs-automobiles-vp","category-car"],"acf":[],"yoast_head":"\nImmatriculations : le B2B s\u2019en sort mieux que le B2C - link2fleet<\/title>\n<meta name=\"description\" content=\"En d\u00e9pit des efforts de visibilit\u00e9 et des offres all\u00e9chantes propos\u00e9es par les constructeurs, les immatriculations de voitures neuves en janvier n\u2019ont gu\u00e8re connu le\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immatriculations : le B2B s\u2019en sort mieux que le B2C - 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