{"id":7114,"date":"2022-07-04T08:20:00","date_gmt":"2022-07-04T06:20:00","guid":{"rendered":"https:\/\/www.link2fleet.com\/volvo-immerger-les-clients-dans-lunivers-volvo\/"},"modified":"2024-04-17T16:46:39","modified_gmt":"2024-04-17T14:46:39","slug":"volvo-immerger-les-clients-dans-lunivers-volvo","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/volvo-immerger-les-clients-dans-lunivers-volvo\/","title":{"rendered":"Volvo: \u00ab\u202fImmerger les clients dans l\u2019univers Volvo\u202f\u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1281858\" src=\"https:\/\/www.link2fleet.com\/wp-content\/uploads\/2022\/07\/283690_Volvo_Concept_Recharge-300x168.jpg\" alt=\"\" width=\"348\" height=\"195\" \/><span class=\"TextRun SCXW239311978 BCX0\" lang=\"FR-BE\" xml_lang=\"FR-BE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239311978 BCX0\">La strat\u00e9gie de Volvo est claire\u202f: d\u00e9sormais le focus est sur l<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">\u2019\u00e9lectrification.<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\"> Une fois n\u2019est pas coutume, la marque a d\u00e9cid\u00e9 d\u2019organiser un \u00e9v\u00e9nement un peu diff\u00e9rent pour ses clients <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239311978 BCX0\">fleet<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">. \u00ab\u202fIl ne s\u2019agit pas d\u2019inviter tous nos clients le m\u00eame jour et de leur proposer un essai de nos mod\u00e8les\u202f\u00bb, expose <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239311978 BCX0\">Roeland<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW239311978 BCX0\">Vriens<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">, Fleet Manager de Volvo. \u00ab\u202fL\u2019id\u00e9e est plut\u00f4t d\u2019inviter<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\"> chaque jour, durant une dizaine de jours, plusieurs<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\"> petits groupes de 4-5 gestionnaires de flotte ou clients <\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">pour 2 ou 3 heures <\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">et de les immerger d\u2019une fa\u00e7on un peu diff\u00e9rente dans l\u2019univers de Volvo, mais aussi de le<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">ur<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\"> faire d\u00e9couvrir le Domaine viticole de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239311978 BCX0\">Valke<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW239311978 BCX0\">Vleug<\/span><span class=\"NormalTextRun SCXW239311978 BCX0\">.\u202f\u00bb<\/span><\/span><span class=\"EOP SCXW239311978 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1281862 alignright\" src=\"https:\/\/www.link2fleet.com\/wp-content\/uploads\/2022\/07\/Volvo-FLEETEVENT_58-300x200.jpg\" alt=\"\" width=\"342\" height=\"228\" \/><span class=\"TextRun SCXW111523176 BCX0\" lang=\"FR-BE\" xml_lang=\"FR-BE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111523176 BCX0\">Situ\u00e9 dans la campagne <\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">entre Anvers et Bruxelles, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111523176 BCX0\">Valke<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW111523176 BCX0\">Vleug<\/span><span class=\"NormalTextRun SCXW111523176 BCX0\"> est u<\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">ne ferme viticole h\u00e9doniste et contemporaine en harmonie avec les traditions <\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">locales <\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">et l&rsquo;environnement<\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">. <\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">\u00ab\u202fSi nous avons choisi ce lieu, c\u2019est parce qu\u2019il cadre parfaitement avec l\u2019image de Volvo. Il repr\u00e9sente \u00e0 la fois la nature, la durabilit\u00e9 et invite \u00e0 la s\u00e9r\u00e9nit\u00e9. C\u2019est exactement <\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">ce que nous voulons v\u00e9hiculer avec n<\/span><span class=\"NormalTextRun SCXW111523176 BCX0\">otre marque.\u202f\u00bb<\/span><\/span><span class=\"EOP SCXW111523176 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW249859531 BCX0\" lang=\"FR-BE\" xml_lang=\"FR-BE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249859531 BCX0\">Coup d\u2019\u0153il sur l\u2019avenir<\/span><\/span><span class=\"EOP SCXW249859531 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/p>\n<p><span class=\"NormalTextRun SCXW212320773 BCX0\">En tout, ce sont quelques 107 rendez-vous qui ont \u00e9t\u00e9 planifi\u00e9s par l\u2019\u00e9quipe <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW212320773 BCX0\">fleet<\/span><span class=\"NormalTextRun SCXW212320773 BCX0\"> de Volvo avec ses clients. Au cours de ces meetings, un repr\u00e9sentant de l\u2019\u00e9quipe s\u2019occupe personnellement de ses h\u00f4tes et leur propose quelques pr\u00e9sentations autour de la marque\u202f: une visite virtuelle et en chiffres de l\u2019usine de Gand, qui produit les deux mod\u00e8les full \u00e9lectrique de Volvo<\/span><span class=\"NormalTextRun SCXW212320773 BCX0\">, un essai routier avec les C40 et XC40 \u00e9lectriques<\/span><span class=\"NormalTextRun SCXW212320773 BCX0\">, mais aussi un coup d\u2019\u0153il sur la vision d\u2019avenir de la marque<\/span><span class=\"NormalTextRun SCXW212320773 BCX0\"> notamment<\/span><span class=\"NormalTextRun SCXW212320773 BCX0\">. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1281860\" src=\"https:\/\/www.link2fleet.com\/wp-content\/uploads\/2022\/07\/Volvo-FLEETEVENT_63-300x200.jpg\" alt=\"\" width=\"336\" height=\"224\" \/><\/p>\n<p><span class=\"TextRun SCXW231414576 BCX0\" lang=\"FR-BE\" xml_lang=\"FR-BE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231414576 BCX0\">\u00ab\u202fNous avons \u00e9videmment d\u00e9j\u00e0 aujourd\u2019hui <\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">deux mod\u00e8les full<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\"> \u00e9lectriques, mais la rempla\u00e7ante de la XC90 arrivera aussi fin de l\u2019ann\u00e9e et un nouveau mod\u00e8le EV viendra encore compl\u00e9ter la gamme sous la XC40<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\"> prochainement<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">.<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\"> Mais nous voulons surtout montrer aux clients qu\u2019il n<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">e<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\"> faut plus raisonner en termes de voitures comme nous le faisons encore aujourd\u2019hui. Une voiture \u00e9lectrique n\u2019a pas besoin de r\u00e9pondre aux m\u00eames crit\u00e8res qu\u2019une <\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">thermique. Il n\u2019y a pas besoin d\u2019un grand capot pour le moteur par exemple, du moment qu\u2019on dispose d\u2019une base suffisante pour installer les batteries. A partir de l\u00e0, on peut revoir compl\u00e8tement le concept d\u2019un v\u00e9hicule par rapport \u00e0 ce que nous connaissons aujourd\u2019hui<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">. Et c\u2019est ce que nous allons faire avec futur mod\u00e8le<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">.<\/span><span class=\"NormalTextRun SCXW231414576 BCX0\">\u202f\u00bb<\/span><\/span><span class=\"EOP SCXW231414576 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW178410196 BCX0\" lang=\"FR-BE\" xml_lang=\"FR-BE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178410196 BCX0\">L\u2019avenir s\u2019annonce donc<\/span><span class=\"NormalTextRun SCXW178410196 BCX0\"> tr\u00e8s riche en \u00e9volution chez Volvo.\u00a0<\/span><\/span><span class=\"EOP SCXW178410196 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La strat\u00e9gie de Volvo est claire\u202f: d\u00e9sormais le focus est sur l\u2019\u00e9lectrification. Une fois n\u2019est pas coutume, la marque a d\u00e9cid\u00e9 d\u2019organiser un \u00e9v\u00e9nement un peu diff\u00e9rent pour ses clients fleet. \u00ab\u202fIl ne s\u2019agit pas d\u2019inviter tous nos clients le m\u00eame jour et de leur proposer un essai de nos mod\u00e8les\u202f\u00bb, expose Roeland Vriens, Fleet [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":7115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-7114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-et-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volvo: \u00ab\u202fImmerger les clients dans l\u2019univers Volvo\u202f\u00bb - link2fleet<\/title>\n<meta name=\"description\" content=\"C\u2019est dans le cadre bucolique du Domaine Viticole de Valke Vleug que Volvo a invit\u00e9 mi-mai ses clients fleet \u00e0 venir d\u00e9couvrir sa gamme \u00e9lectrique,\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo: \u00ab\u202fImmerger les clients dans l\u2019univers Volvo\u202f\u00bb - link2fleet\" \/>\n<meta property=\"og:description\" content=\"C\u2019est dans le cadre bucolique du Domaine Viticole de Valke Vleug que Volvo a invit\u00e9 mi-mai ses clients fleet \u00e0 venir d\u00e9couvrir sa gamme \u00e9lectrique,\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.link2fleet.com\/fr\/volvo-immerger-les-clients-dans-lunivers-volvo\/\" \/>\n<meta property=\"og:site_name\" content=\"link2fleet\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T06:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T14:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.link2fleet.com\/wp-content\/uploads\/2024\/03\/283690-volvo-concept-recharge-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeroen Evens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"C\u2019est dans le cadre bucolique du Domaine Viticole de Valke Vleug que Volvo a invit\u00e9 mi-mai ses clients fleet \u00e0 venir d\u00e9couvrir sa gamme \u00e9lectrique,\u2026\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen Evens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/\"},\"author\":{\"name\":\"Jeroen Evens\",\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/#\\\/schema\\\/person\\\/3f23fa5cf039e25761156c930f6bf38f\"},\"headline\":\"Volvo: \u00ab\u202fImmerger les clients dans l\u2019univers Volvo\u202f\u00bb\",\"datePublished\":\"2022-07-04T06:20:00+00:00\",\"dateModified\":\"2024-04-17T14:46:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.link2fleet.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/283690-volvo-concept-recharge-scaled-1.jpg\",\"articleSection\":[\"Gestion de flotte\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/\",\"url\":\"https:\\\/\\\/www.link2fleet.com\\\/fr\\\/volvo-immerger-les-clients-dans-lunivers-volvo\\\/\",\"name\":\"Volvo: \u00ab\u202fImmerger les clients dans l\u2019univers Volvo\u202f\u00bb - 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