{"id":8033,"date":"2022-10-27T09:25:17","date_gmt":"2022-10-27T07:25:17","guid":{"rendered":"https:\/\/www.link2fleet.com\/renta-happening-le-marche-fleet-a-survecu-au-covid-19-mais-quid-de-son-avenir\/"},"modified":"2024-04-17T16:45:40","modified_gmt":"2024-04-17T14:45:40","slug":"renta-happening-le-marche-fleet-a-survecu-au-covid-19-mais-quid-de-son-avenir","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/renta-happening-le-marche-fleet-a-survecu-au-covid-19-mais-quid-de-son-avenir\/","title":{"rendered":"Renta Happening : le march\u00e9 fleet a surv\u00e9cu au Covid-19 mais quid de son avenir?"},"content":{"rendered":"

Depuis le dernier Renta Happening en 2019, on peut dire que les choses ont bien chang\u00e9. Que ce soit de fa\u00e7on g\u00e9n\u00e9rale dans la soci\u00e9t\u00e9 \u2013 pand\u00e9mie de covid-19, guerre en Ukraine, crise \u00e9nerg\u00e9tique, crise des semi-conducteurs, etc. – qu\u2019au sein m\u00eame de la f\u00e9d\u00e9ration qui a vu la nomination d\u2019un nouveau pr\u00e9sident en la personne de Stefan Delaet et qui s\u2019est aussi rapproch\u00e9e de Febiac et Traxio pour cr\u00e9er ensemble Mobia.<\/p>\n

Une chose est s\u00fbre, la crise du Covid-19 a impact\u00e9 le secteur du leasing et surtout de la location courte dur\u00e9e. Les locations au d\u00e9part des a\u00e9roports et des gares a litt\u00e9ralement d\u00e9gringol\u00e9 en 2020 et encore plus en 2021. Les locations sur le march\u00e9 local ont \u00e9galement connu une baisse, mais ont toutefois permis aux acteurs de garder la t\u00eate hors de l\u2019eau. Heureusement, l\u2019ann\u00e9e 2022 \u2013 trois premiers trimestres \u2013 s\u2019annonce plut\u00f4t sous le signe de la reprise avec un niveau d\u2019activit\u00e9 sup\u00e9rieur \u00e0 celui d\u2019avant la crise du Covid-19.<\/p>\n

\"\"<\/a><\/p>\n

Entre 2019 et 2020, le march\u00e9 des nouveaux v\u00e9hicules en leasing a baiss\u00e9 de 160.000 nouveaux v\u00e9hicules \u00e0 120.000, bien que la taille totale du parc roulant soit rest\u00e9e plus ou moins stable. Cela en raison du fait que de nombreuses entreprises ont pr\u00e9f\u00e9r\u00e9 prolonger les contrats de leasing existants en raison de la baisse du kilom\u00e9trage parcouru suite \u00e0 la g\u00e9n\u00e9ralisation du t\u00e9l\u00e9travail plut\u00f4t que de passer commande de nouveaux v\u00e9hicules dans cette p\u00e9riode d\u2019incertitude globale. Heureusement, l\u00e0 aussi les trois premiers trimestres de 2022 augurent une reprise, en tout cas au niveau du march\u00e9 professionnel. Et ce, malgr\u00e9 l\u2019allongement des d\u00e9lais de livraison de v\u00e9hicules neufs. Les chiffres de Renta montrent par contre une stagnation des immatriculations de leasing aux particuliers depuis 2018.<\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

Si vous doutiez encore que l\u2019\u00e9lectrification \u00e9tait principalement le fait des entreprises, les chiffres de Renta ne laissent plus planer de doute. La part de v\u00e9hicules \u00e9lectrifi\u00e9s au sein des immatriculations d\u2019entreprises est de 40% (BEV, PHEV et HEV compris). Le PHEV reste majoritaire avec 23%, tandis que l\u2019\u00e9lectrique repr\u00e9sente d\u00e9j\u00e0 12%.<\/p>\n

Au sein du march\u00e9 particulier, cette part de v\u00e9hicules \u00e9lectrifi\u00e9s n\u2019est que de 18% dans les nouvelles immatriculations. Le full \u00e9lectrique n\u2019y repr\u00e9sente que 3,3%.<\/p>\n

Sachant que le fleet repr\u00e9sente cette ann\u00e9e \u2013 trois premiers trimestres – 68% des immatriculations de v\u00e9hicules neufs, le march\u00e9 professionnel est clairement le moteur du marfch\u00e9 automobile en Belgique.<\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

Quel avenir pour les petits acteurs\u00a0?<\/strong><\/p>\n

\"\"<\/a>Alors que la question du rachat de LeasePlan par ALD a \u00e9t\u00e9 plut\u00f4t \u00e9vinc\u00e9e par Johan Portier (Managing Director de LeasePlan et Vice-Pr\u00e9sident de Renta), Frank Van Gool (Directeur de Renta) a demand\u00e9 \u00e0 ses coll\u00e8gues comment ils envisageaient l\u2019avenir, notamment pour les plus petits acteurs dans le contexte actuel du march\u00e9. \u00ab\u00a0Cela va devenir difficile pour certains acteurs. Au niveau europ\u00e9en, on voit d\u00e9j\u00e0 des rapprochements entre certains acteurs \u00bb, a reconnu Johan Portier. \u00ab\u00a0Certains acteurs vont op\u00e9rer dans un march\u00e9 limit\u00e9 mais trouverons aussi leur place dans un \u00e9cosyst\u00e8me, j\u2019en suis persuad\u00e9. Car il y a encore des possibilit\u00e9s d\u2019\u00e9volution pour notre secteur. D\u2019une part, nous pouvons jouer un r\u00f4le de conseiller et de soutien en mati\u00e8re de politique d\u2019\u00e9lectrification pour les soci\u00e9t\u00e9s en gestion propre. Et d\u2019autre part, nous avons aussi un r\u00f4le \u00e0 jouer dans l\u2019impl\u00e9mentation des budgets de mobilit\u00e9 et des plans caf\u00e9t\u00e9ria.\u00a0\u00bb<\/p>\n

Stefan Delaet (KBC Autolease) a pour sa part indiqu\u00e9 qu\u2019il croyait en \u00ab\u00a0un micro-march\u00e9 avec des acteurs plus petits. A condition que ceux-ci op\u00e8rent de fa\u00e7on intelligente et en tenant compte des taux d\u2019int\u00e9r\u00eat \u00e9lev\u00e9s qui rendent les emprunts beaucoup moins int\u00e9ressants.\u00a0\u00bb<\/p>\n

La transition va trop vite<\/strong><\/p>\n

\"\"<\/a>Au cours de ce d\u00e9bat, les participants \u00e9taient invit\u00e9s \u00e0 donner leur avis sur diff\u00e9rentes questions d\u2019actualit\u00e9 via une plateforme online. A la question de savoir si les mesures gouvernementales \u2013 comprenez la loi Van Peteghem \u2013 \u00e9taient adapt\u00e9es au march\u00e9, 64% des r\u00e9pondants ont r\u00e9pondu n\u00e9gativement.<\/p>\n

Ils estiment en effet que les consommateurs ne sont pas encore pr\u00eats, que l\u2019infrastructure n\u2019est pas encore adapt\u00e9e et que le co\u00fbt de cette \u2018\u00e9cologisation\u2019 est bien trop \u00e9lev\u00e9.<\/p>\n

Quant \u00e0 la question de savoir comment ils imaginent le secteur du leasing dans 10 ans, les r\u00e9ponses \u00e9taient plut\u00f4t mitig\u00e9es. La majorit\u00e9 (30%) pense que le cycle des contrats sera diff\u00e9rent, avec des v\u00e9hicules qui resteront plus longtemps en parc. 28% estiment que le march\u00e9 va poursuivre sur sa lanc\u00e9e actuelle en s\u2019ouvrant \u00e0 davantage de marques chinoises, \u00e0 davantage d\u2019\u00e9lectricit\u00e9 et \u00e0 davantage de syst\u00e8mes de s\u00e9curit\u00e9. Ils \u00e9taient aussi 20% \u00e0 penser que les contrats de leasing fixe vont disparaitre, tout comme la propri\u00e9t\u00e9 de la voiture, au profit de solutions partag\u00e9es.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Depuis le dernier Renta Happening en 2019, on peut dire que les choses ont bien chang\u00e9. Que ce soit de fa\u00e7on g\u00e9n\u00e9rale dans la soci\u00e9t\u00e9 \u2013 pand\u00e9mie de covid-19, guerre en Ukraine, crise \u00e9nerg\u00e9tique, crise des semi-conducteurs, etc. – qu\u2019au sein m\u00eame de la f\u00e9d\u00e9ration qui a vu la nomination d\u2019un nouveau pr\u00e9sident en la […]<\/p>\n","protected":false},"author":4,"featured_media":8034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,91],"tags":[],"class_list":["post-8033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organisations-professionnelles-federations-experts","category-expertise-et-management"],"acf":[],"yoast_head":"\nRenta Happening : le march\u00e9 fleet a surv\u00e9cu au Covid-19 mais quid de son avenir? - link2fleet<\/title>\n<meta name=\"description\" content=\"Ce 25 octobre, le Renta Happening faisait son grand retour apr\u00e8s 2 ann\u00e9es d\u2019absence, covid-19 oblige. 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