{"id":8201,"date":"2022-11-24T08:35:50","date_gmt":"2022-11-24T07:35:50","guid":{"rendered":"https:\/\/www.link2fleet.com\/klaudija-casar-torkar-ald-automotive-la-complexite-autour-de-lelectrification-et-de-la-mobilite-alternative-reste-un-defi\/"},"modified":"2024-04-17T16:45:24","modified_gmt":"2024-04-17T14:45:24","slug":"klaudija-casar-torkar-ald-automotive-la-complexite-autour-de-lelectrification-et-de-la-mobilite-alternative-reste-un-defi","status":"publish","type":"post","link":"https:\/\/www.link2fleet.com\/fr\/klaudija-casar-torkar-ald-automotive-la-complexite-autour-de-lelectrification-et-de-la-mobilite-alternative-reste-un-defi\/","title":{"rendered":"Klaudija Casar Torkar (ALD Automotive): \u201cLa complexit\u00e9 autour de l\u2019\u00e9lectrification et de la mobilit\u00e9 alternative reste un d\u00e9fi\u201d"},"content":{"rendered":"

link2fleet: L’\u00e9lectrification et l’\u00e9volution des besoins de mobilit\u00e9 ont-elles d\u00e9j\u00e0 eu un impact majeur sur votre strat\u00e9gie \u00e0 ce stade ?<\/strong><\/p>\n

Klaudija Casar Torkar:<\/strong> \u201c Il y a plus de six ans, nous avons re\u00e7u les premi\u00e8res questions de nos clients concernant l’\u00e9lectrification et les besoins de mobilit\u00e9. Nous avons trouv\u00e9 cela int\u00e9ressant et avons imm\u00e9diatement d\u00e9cid\u00e9 d’aborder ce sujet et avons commenc\u00e9 \u00e0 travailler sur un ensemble de solutions flexibles avec nos clients. Aujourd’hui, l’\u00e9cosyst\u00e8me de la mobilit\u00e9 est tr\u00e8s diff\u00e9rent, et depuis quelques ann\u00e9es d\u00e9j\u00e0, nous fournissons \u00e0 nos clients des solutions de mobilit\u00e9 enti\u00e8rement int\u00e9gr\u00e9es qui vont bien au-del\u00e0 de l’\u00e9lectrification elle-m\u00eame.\u00a0\u00bb<\/p>\n

 <\/p>\n

l2f: En gardant cette \u00e9volution \u00e0 l’esprit, quels sont les plus grands d\u00e9fis \u00e0 venir pour le secteur du leasing ?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201c Au cours des derni\u00e8res ann\u00e9es, notre monde a chang\u00e9 rapidement. L’impact du Covid et l’importance croissante du t\u00e9l\u00e9travail, les d\u00e9fis de la cha\u00eene d’approvisionnement, la pouss\u00e9e vers l’\u00e9lectrification des flottes, le passage de la propri\u00e9t\u00e9 \u00e0 l’utilisation, l’\u00e9volution vers un mod\u00e8le d’agence chez les \u00e9quipementiers, la mobilit\u00e9 partag\u00e9e, un march\u00e9 du travail tr\u00e8s actif, la volont\u00e9 d’une \u00e9conomie durable et circulaire et le d\u00e9sir de plus de flexibilit\u00e9 ont \u00e9galement un impact sur notre vie quotidienne. Nous sommes heureux de voir les objectifs ambitieux du gouvernement en mati\u00e8re de mobilit\u00e9 verte et les encouragements fiscaux correspondants mis en place, soulignant l’importance de l’\u00e9lectrification et de la strat\u00e9gie de mobilit\u00e9 flexible pour tous leurs employ\u00e9s, mais la complexit\u00e9 reste un d\u00e9fi.\u00a0\u00bb<\/p>\n

 <\/p>\n

l2f: Comment les changements de fiscalit\u00e9 vont-ils impacter votre politique dans les ann\u00e9es \u00e0 venir\u00a0?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201cNous pensons que l’\u00e9volution de la fiscalit\u00e9 ne fera qu’acc\u00e9l\u00e9rer la transition vers des solutions de mobilit\u00e9 multimodales et flexibles.\u201d<\/p>\n

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l2f: Allez-vous mettre davantage le focus \u00e0 l\u2019avenir sur de nouvelles formes de mobilit\u00e9, comme le leasing de v\u00e9los par exemple\u00a0?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201cChez ALD, nous proposons d\u00e9j\u00e0 des solutions de mobilit\u00e9 multimodales flexibles, y compris la location de v\u00e9los, et au vu des tendances dans le monde et dans notre pays, nous avons l’intention de continuer \u00e0 les promouvoir. Pour en venir aux v\u00e9los eux-m\u00eames, conform\u00e9ment \u00e0 notre strat\u00e9gie visant \u00e0 offrir une exp\u00e9rience num\u00e9rique sans faille \u00e0 nos clients, nous avons d\u00e9velopp\u00e9 une solution digitale permettant aux clients et aux employ\u00e9s de configurer leur v\u00e9lo id\u00e9al dans un magasin de v\u00e9los et de vivre une exp\u00e9rience digitale compl\u00e8te tout au long du cycle de vie du v\u00e9lo. En outre, en coop\u00e9ration avec Skipr, nous avons lanc\u00e9 en septembre \u2018ALD Move\u2019 en Belgique, la solution MaaS (Mobility as a Service) permettant aux clients d’acc\u00e9der au transport multimodal et de g\u00e9rer le budget de mobilit\u00e9. Nous prenons les solutions num\u00e9riques flexibles au s\u00e9rieux.\u00a0\u00bb<\/p>\n

 <\/p>\n

l2f: La Belgique est connue comme un pays o\u00f9 la voiture de soci\u00e9t\u00e9 est reine. Comment voyez-vous le secteur \u00e9voluer au cours des 20 prochaines ann\u00e9es, et comment cela affectera-t-il votre approche ?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201cLa voiture de soci\u00e9t\u00e9 a toujours \u00e9t\u00e9 consid\u00e9r\u00e9e comme faisant partie des avantages des employ\u00e9s et elle constitue une excellente motivation pour attirer et retenir les talents, surtout si l’on consid\u00e8re la lourdeur de la fiscalit\u00e9 sur la main-d’\u0153uvre. Compte tenu du d\u00e9veloppement de l’infrastructure, des encombrements dans les villes, de l’\u00e9volution vers des zones \u00e0 z\u00e9ro \u00e9mission, de l’impact de l’augmentation du travail \u00e0 domicile et des d\u00e9fis pos\u00e9s par les d\u00e9placements quotidiens, en particulier en dehors des grandes villes, nous pr\u00e9voyons que l’accent restera mis sur la voiture de soci\u00e9t\u00e9 pendant un certain temps, mais qu’il sera combin\u00e9 \u00e0 diff\u00e9rentes solutions de mobilit\u00e9 flexible au cours des prochaines ann\u00e9es.\u00a0\u00bb<\/p>\n

 <\/p>\n

l2f: Quel regard portez-vous sur l\u2019\u00e9volution du secteur fleet ces 20 derni\u00e8res ann\u00e9es?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201cAu cours des 10 derni\u00e8res ann\u00e9es, les exigences des clients ont \u00e9volu\u00e9 de la gestion pure de la flotte de voitures vers des demandes et un int\u00e9r\u00eat pour des solutions de mobilit\u00e9 multimodales. La flotte s’\u00e9lectrise intens\u00e9ment, le covoiturage gagne en importance, la flexibilit\u00e9 devient un must, l’abonnement est \u00e0 l’ordre du jour, MaaS devient une r\u00e9alit\u00e9 et la mobilit\u00e9 est num\u00e9rique. L’\u00e9cosyst\u00e8me de la mobilit\u00e9 s’est beaucoup d\u00e9velopp\u00e9, introduisant de nombreux nouveaux acteurs, applications et solutions. Je suis fi\u00e8re que chez ALD, avec nos solutions innovantes, nos partenariats durables et nouveaux et notre approche num\u00e9rique, nous co-cr\u00e9ons un \u00e9cosyst\u00e8me de la mobilit\u00e9 et nous sommes impatients d’\u00e9voluer davantage dans un secteur complexe mais passionnant.\u00a0\u00bb<\/p>\n

 <\/p>\n

l2f: Qui roulera encore avec une voiture de soci\u00e9t\u00e9 \u00e0 l\u2019avenir ?<\/strong><\/p>\n

K.C.T.:<\/strong> \u201cDans notre pays, \u00e9tant donn\u00e9 la complexit\u00e9 et l’importance de la voiture de fonction dans le syst\u00e8me de r\u00e9mun\u00e9ration, la fiscalit\u00e9, l’\u00e9cologisation des villes, le d\u00e9veloppement des infrastructures…, les voitures de soci\u00e9t\u00e9 \u00e9lectrifi\u00e9es resteront \u00e0 l’ordre du jour pendant un certain nombre d’ann\u00e9es, toutefois combin\u00e9es \u00e0 d’autres solutions de mobilit\u00e9 multimodales. L’avenir de la mobilit\u00e9 est \u00e9lectrifi\u00e9, num\u00e9rique, multimodal, flexible, partag\u00e9, et je suis convaincu que des temps passionnants nous attendent.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

link2fleet: L’\u00e9lectrification et l’\u00e9volution des besoins de mobilit\u00e9 ont-elles d\u00e9j\u00e0 eu un impact majeur sur votre strat\u00e9gie \u00e0 ce stade ? Klaudija Casar Torkar: \u201c Il y a plus de six ans, nous avons re\u00e7u les premi\u00e8res questions de nos clients concernant l’\u00e9lectrification et les besoins de mobilit\u00e9. Nous avons trouv\u00e9 cela int\u00e9ressant et avons […]<\/p>\n","protected":false},"author":43,"featured_media":2415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,79],"tags":[],"class_list":["post-8201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-et-management","category-societes-de-leasing"],"acf":[],"yoast_head":"\nKlaudija Casar Torkar (ALD Automotive): \u201cLa complexit\u00e9 autour de l\u2019\u00e9lectrification et de la mobilit\u00e9 alternative reste un d\u00e9fi\u201d - link2fleet<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion de la 250e \u00e9dition de notre magazine link2fleet, nous avons d\u00e9cid\u00e9 de donner la parole \u00e0 quelques grands acteurs du secteur afin de\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaudija Casar Torkar (ALD Automotive): \u201cLa complexit\u00e9 autour de l\u2019\u00e9lectrification et de la mobilit\u00e9 alternative reste un d\u00e9fi\u201d - 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